Q1 2021 Zombie Game Trends in Europe on Android: Sensor Tower Analysis

As the first quarter of 2021 has come to a close, it's time to evaluate how zombie games have fared on the Android platform in the European market. Sensor Tower's data offers us insights into the performance of these undead-themed applications, with a focus on downloads and active user trends.

State of Survival: Zombie War, published by FunPlus International AG, showed a consistent download trend starting at approximately 300K in late December and dipping slightly to 210K by the end of March. Weekly active users started strong at 1.79M, peaking at 1.83M in February before a slight decrease to 1.76M by the end of March. The game's revenue trended downwards from $1.9M in the last week of December to $1.9M at the end of March.

Puzzles & Survival, by 37GAMES, saw a sharp increase in downloads from 145K in the last week of December to a peak of around 248K in early February, then experienced a significant drop to approximately 71K by the end of March. Active users reflected a similar pattern, with numbers rising from 225K to a peak of 383K and then falling to 281K. Revenue for Puzzles & Survival increased from $317K to $407K during the quarter.

Plants vs. Zombies™ by ELECTRONIC ARTS displayed a steady download rate, maintaining figures around 110K to 130K throughout the quarter, with active users hovering around the 580K to 630K range. Revenue figures remained modest, ranging from approximately $1.3K to just under $1K.

Deca Games' Zombie Catchers : Hunt & Sell experienced a fluctuating download trend, with initial numbers at 160K, a mid-quarter dip, and then a rise to over 210K before settling at around 168K. Weekly active users started at 1.33M, peaked at 1.63M in early March, and then slightly dropped to 1.69M. Revenue showed a modest upward trend from $1.4K to $2.7K.

Lastly, Zombie Tsunami by Mobigame SAS maintained a relatively stable download figure in the 150K to 170K range, with a slight decrease to 141K by the end of March. Active users remained consistently above 1.9M throughout the quarter, peaking at over 2M in late March. The game's revenue saw a decline from $1.4K to $840.

For more insights and detailed analytics on the performance of mobile applications, Sensor Tower's platform offers comprehensive data and trend tracking capabilities.